Daniel Lafferty

Senior Vice President of Sales

Dan joined the business in 2010 on the phones, booking pitch meetings with prospective clients. Driven to join the business by his passion for (and knowledge of) all things audio, Dan soon found himself responsible for establishing our Music department in 2012 – helping to develop our range of products and patented processes.

Since then, he’s taken his expertise from product creation back to product delivery. Dan now operates as SVP of Sales over in our US headquarters, Chicago – using his unique insights to act as an inspirational sales leader.