Engineering & IT

Daniel Ferguson

Director of Data & Analytics

With an 18-year career dedicated to harnessing the transformative power of data analytics, Dan has played a pivotal role in reshaping organizational decision-making processes and fostering a culture of data-driven excellence. Prior to joining our team, he has contributed his expertise to renowned brands such as Mondelez, Sony Global, British Airways, and Hargreaves Lansdown, where he leveraged data insights to drive strategic growth and operational efficiency.

Dan holds a Bachelor’s degree in Economics and Mathematical Science, complemented by a Master’s in Data Science. His academic background, combined with his extensive professional experience, positions him as a leading figure in the development and implementation of our data and analytics strategies, ensuring our company remains at the forefront of innovation.