21 December 2021

Shaun Dyer appointed Chief Digital & Marketing Officer

New appointments
Leading audio branding and technology agency PHMG is continuing its journey to strengthen its product portfolio and reposition as a digital-first business, by appointing Shaun Dyer as Chief Digital and Marketing Officer.

The Manchester-based company is embarking on a comprehensive digital, marketing and technology transformation to create a seamless and consistent client experience.

Leading on the integration of technology into the consumer journey, Shaun will help to ensure each client enjoys the best possible experience, while simultaneously expanding the agency’s marketing and technology teams.

The business is also investing in a development function that will diversify the business’s product offering. With Shaun’s appointment, this transformation and the implementation of new ideas and processes will move forward faster and more effectively.

Shaun said:

The last 18 months have reminded almost every business about the importance of digital technology, and I’m excited see how my expertise and experience can help enact PHMG’s inspiring vision for the future – both internally and externally.

I’m particularly pleased that PHMG’s approach is focused on ensuring its clients’ interests that are driving this digital evolution. We’ll design integrated experiences that deliver on our products and services for clients, all enabled through a comprehensive investment in not just technology, but talent too.

Shaun’s professional background includes experience as a Digital Leader and Business Strategist for some of Britain’s best-known brands – including Morrison’s, Dixons, Lookers and PwC.

Founder, Grant Reed, commented, “PHMG was founded to help transform the customer experience offered by businesses, using incredible sound. And as those expectations grow, we’ve invested in digital to make sure we’re pushing the boundaries of what’s possible. Shaun’s knowledge and expertise will be crucial in helping PHMG assert itself as the authority on audio.”

Established in 1998, PHMG has grown to become a global industry leader, creating inspiring audio productions for over 34,000 clients. Among this vast client base are renowned names such as Samsung, Adidas, and Audi.

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